This paper points out the defects in develop tourism souvenir in Xinjiang, such as lacking the regional feature, cultura character and artistic values,lack of varieties, poor bad packing and inconvenient transport.

Olympic souvenirs mainly have three forms,just as the Olympic commemorative coins,commemorative issues in the Olympic Games and other types of Olympic souvenirs.

The current status of Taoist tourist souvenirs and the specific kinds of Taoist art form were analyzed.

Reiterate the development of tourist souvenirs in Jinhua;

This article uses the market marketing study viewpoint, has with emphasis analyzed the sales strategy for tourist souvenirs of Shanxi province.

To design tourist souvenirs which have a higher cultural and artistic connotation as well as the local charac-teristics from the angle of conception , shape , material, color and technique is the only way to make the mar礴t of the tourist products prosperous and raise their extra value.

The development of tour souvenir is the weak point of China s tour industry,so how to change this situation? This passage will surround this question,on the basis of analyzing the present situation,disclose problems and raise the countermeasure and suggestion of developing China s tour souvenir.

The subject starts with the problems in the process of Jiangnan Blue Calico tour souvenir design research and design practice.

The exploitation and consumption of tour souvenir constitutes a symbol communication system,which is closely related with designer,producer,merchant,consumer macro-economic policy and so on.