Thoughts on the development of knowledge consumption;

Based on SWOT analysis,this paper discusses the knowledge production and knowledge consumption of enterprise,and puts forward that the core of enterprise knowledge management is how to produce the knowledge adapted to market demands effectively and how to utilize the new knowledge with low cost.

In the current age,leisure,physical exercise & entertainment and education have become the two major forms of knowledge consumption and are exerting significant impact on the production and innovation in .

This paper points out, mainly by analyzing four typical concepts of reader, namely, Riffaterre s "the supperreader", Iser s "the implied reader", Fish s "the informed reader" and Eco s "the model reader", that the theories of reader are valuable in emphasizing the reader s creative role in reading on the one hand, but impracticable in guiding an act.