1) co-operative buying and consumer's society
购买与消费合作社
2) a buyer's association
购买合作社
3) consumer cooperative
消费合作社
1.
Study on consumer cooperative s operation of colleges and universities in Beijing;
北京高校消费合作社经营研究
4) consumer relations
与消费者的关系;购买关系;购买动机调查
5) consumer's purchase intention
消费者购买意愿
1.
However,whether any type of cause a firm donates to can equally influence consumer′s purchase intention or not? Base on this problem,this research develops a scale for measuring the cause′s attributes influencing consumer′s purchase intention,and collects 178 and 376 valid respondents through questionnaire survey in two universities in Wuhan resp.
基于企业捐向任何类型的公益事项是否都会同等地影响消费者的购买意愿这一问题,开发了一套测量影响消费者购买意愿的公益事项属性的量表,通过在武汉两所高校的随机调查,分别回收了178份和376份有效问卷,运用探索性因子分析和验证性因子分析萃取和验证了影响消费者购买意愿的公益事项的关键属性,并运用结构方程模型检验了公益事项的这些属性与消费者购买意愿间的关系。
补充资料:购买
买:~力ㄧ~年货。
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