The performance of green marketing is:modifying the intensity of driving factors for brand switching,optimizing the content of brand switching,and strengthening the effects of brand switching.

This paper is designed to explore the relationship between knowledge sharing in virtual communities and consumers\' brand switching intention by empirical methods.

The cost in product all-life-cycle should mainly include three parts of product cost, customer cost and band cost.

In course of technological innovation the implication of conversion cost and conversion income is decided and so increased investment and income are measured accurately.

When enterprises\' life cycle ends and enterprises have to enter another industry,the enterprises and employees have to pay for a high conversion cost because of the specialized labor division.

The paper puts forward that switching cost must be formed to avoid price fightings when supermarkets select their locations,which is of some reference value to supermarkets when they select their locations.

From Real Options approach, this paper classifies IT investment opportunity into four categories based on two criteria:competition ad switching cost, and points out that the model of option to defer and growth option should be adjusted according to the characteristics of different categories.

This article studies the pricing strategy of bank cards through the theoretical model of switching cost and card pricing competition and analyzes the measurement method and empirical proofs of switching cost of bank cards.

Study on the Moderating Effect of Switching Costs between Satisfaction and E-store Loyalty;

Study on pricing strategy of competing platforms with switching costs

The concept of switching costs is an important issue in the area of customer satisfaction and customer loyalty research in recent years.