This research explored the intra-structure of the self-efficacy of insurance salesmen by the exploratory factor analysis and the confirmatory factor analysi s on the basis of theoretical analysis, interview and questionnaire surveying.

On the Platform of person extension as the core melts , structuring the good incentive mechanism of extension worker, will transform and offer power resources not exhausted to science and technology,in order to realize management system reform, basic functional positioning, funds security mechanism of popularizing and popularize the system operation course.