Empirical Study on the Relationship between Beta Coefficient and Accounting Variables in Chinese Stock Market;

It aims to uncover the rules of speaking concerning the speech act of apologizing and further demonstrate the social variables which may have influenced it.

In addition,having discussed the theory of social variables in sociolinguistics,the paper puts forward some new concepts such as markable variable degree,i.

The aims of the research are to find the similarities and differences between Chinese and the Westerners in their selection of politeness strategies under given situation and social parameters and tries to give a cultural interpretation of the differences and the social variables that have a bearing on the choice of strategies.

The aim for this research is to present the linguistic variants ofthe opening section, the body section and the closing section of the telephone conversation,toidentify the social variables that have the constraining influence on the linguistic variants, toexplore the variation between the landline .