Impact of Nonresident on Impulse Buying: An Empirical research on Tourists;

A Impulse Buying Study Based on Personality Trait

With tourists as the case and on the basis of 323 questionnaires,the paper discusses how experience activities influence impulse buying.

It is of great importance to study the types and characteristics of the compulsive purchase and the factors affecting customer s impulsive purchase,and to analyze the possible influence and opportunities brought up by customer s impulsive purchase.

The purpose of this article is to classify the concepts of unplanned purchase behavior,impulsive purchase behavior and compulsive purchase behavior,and to summarize the internal processes of those behaviors.

According to relevant data, Chinese consumers belong to the group of impulsive buying, among all whose consumption behavior, impulsive buying accounts for 70%.

Impulsive buying contributes to a quite great ratio of consumers buying behavior.

This article raises the main influential factors of consumer impulsive buying behavior and the hypothesis of research based on the theories of domestic and foreign articles.