1) clothing impulse buying behavior
服装冲动购买
1.
It’s significant to compare clothing impulse buying behavior between Chinese and Korean college students.
服装企业必须了解消费者服装冲动购买行为的特点,培养高忠诚度的消费者,更好地迎合消费者的需求。
2) motivation of dress pur-chase
服装购买动机
4) Impulse Buying
冲动性购买
1.
Impact of Nonresident on Impulse Buying: An Empirical research on Tourists;
异地性对冲动性购买行为影响的实证研究
2.
A Impulse Buying Study Based on Personality Trait
基于个性特质的冲动性购买研究
3.
With tourists as the case and on the basis of 323 questionnaires,the paper discusses how experience activities influence impulse buying.
冲动性购买在商场和超市的零售中占有相当的比例,本研究以旅游者和旅游购物为实证研究对象,在323份调查问卷的基础上,采用方差分析和回归分析的方法探讨了体验活动对冲动性购买行为的影响及其情感反应机制。
5) impulsive purchase
冲动性购买
1.
It is of great importance to study the types and characteristics of the compulsive purchase and the factors affecting customer s impulsive purchase,and to analyze the possible influence and opportunities brought up by customer s impulsive purchase.
零售店顾客冲动性购买行为目前正在被越来越多的零售商所重视。
2.
The purpose of this article is to classify the concepts of unplanned purchase behavior,impulsive purchase behavior and compulsive purchase behavior,and to summarize the internal processes of those behaviors.
冲动性购买行为是消费行为研究的热点问题之一。
6) impulsive buying
冲动性购买
1.
According to relevant data, Chinese consumers belong to the group of impulsive buying, among all whose consumption behavior, impulsive buying accounts for 70%.
冲动性购买的现象在一般消费者的日常生活中非常普遍，根据有关数据资料，中国消费者是属于一群冲动性购物群。
2.
Impulsive buying contributes to a quite great ratio of consumers buying behavior.
冲动性购买在消费者的购买行为中占有相当大的比例,而且随着大卖场等的兴起,这种比例还会扩大。
3.
This article raises the main influential factors of consumer impulsive buying behavior and the hypothesis of research based on the theories of domestic and foreign articles.
在这种情况下,冲动性购买行为日益成为当前消费的主流,研究消费者冲动性购买行为具有重要意义。
补充资料：购买动机冲突
购买动机冲突
buying motivation conflict
购买动机冲突(buying motivation conflict)当个体同时产生两个以上互相抵触的购买欲望时，所引起的内心矛盾的体验。又称购买行为冲突。这种冲突的方式主要有三种:(1)正正冲突。即消费者的两种想法均为正的，为两种正力量之间的冲突，必须在两种欲求中选择一次。由于两者均属需要，选择任何一种均无痛苦可言。(2)负负冲突。即两种想法均为负的，是两种负力量的冲突，只能在两种负力量中权衡决定。(3)正负冲突。即两种想法为一正一负，是正与负的力量冲突，如购买一高档耐用消费品，必须节省其他开支或动用其他款项，因而引起心理的紧张状态。 阵汉章撰马谋超市)
说明：补充资料仅用于学习参考，请勿用于其它任何用途。
参考词条