Taking brand management, integration marketing, risk management,marketing, communication, management science and crisis management aslogical and analytical basis, and based on practical analysis anddomestic and overseas exploration on famous brand management cases, howto establish a declining brand and brand reconstruction model and howto use this model are discussed.

In the view of advertisement and the basic concept and theory of brand and brand building,this article explainshow to build brand in advertisement,and puts forward a unique idea in the relationship among web advertisement,brandimage spokesman and brand building.

The brand building contains brand localization,corn competitiveness and brand dissemination.

Nowadays,viewing from the inside and outside factors,brand building has already become an inevitable choice of copycatting products.

The Research on Brand Molding Strategy of Enterprises at the Early Growing Stage;

The products system design shoulders the heavy responsibility of molding brand connotation,at the same time,the brand molding has the important guidance function to the products system design.

Right advertisement positioning plays an important role in brand molding and promotes the brand\'s value.

At present, with the end of TV\'s monopoly, TV is facing ever fierce market competition, so TV workers are trying to draw nutrition from mature enterprise development theories, such as brand construction theory and integrated marketing communication theories, to put forward new brand strategy, and break a new way for TV by winning market competition through brand.