The competition in Chinese hotel industry becomes more and more fierce and profits also decreases today,and theme hotels tend to be the new developing derection.

By means of plentiful literature sum-up and demonstration survey,this article synthetically analyzes the factors which influence the choice of theme culture of theme hotel.

This paper emphasizes system establishment of theme hotel on the basis of introducing theme hotel and its essence.

Themed hotel originated from foreign countries, its management and development have been in maturity greatly there.

Themed hotel is a kind of hotel which operates around a certain theme including history, city and story etc from hardware to software in order to create valuable and memorable experience for customer.

As a fresh form of hotel development, themed hotel showed up in China only recent, still as a new trend for global hotel development, themed hotel provided a "Blue ocean space" for China hotel industry which are under intense competition.

The paper puts forward some suggestions to develop the features of hotel products.

This article puts forward several suggestions and ideas on hotel products marketing,timely adjusting marketing plans and improving marketing mix strategies to obtain higher market share,and exploring new marketing modes such as deepening relationship marketing,services marketing,branding and.

On the basis of analyzing the present hotel standardization product and service, the article forecasts that people will like the personalized hotel product and service, and then points out the character of the personalized hotel product and service, at last discusses relationship between the two.