1) "the Innovation Fountain of PR News Planning Compass" Model
"公关新闻策划创新源泉"罗盘模型
2) On News-planning Innovation
新闻策划创新浅见
3) news planning
新闻策划
1.
This paper analyzes the reasons and motivations for the news planning in the press circles.
对新闻界新闻事件策划现象的成因及动因作了初步分析,认为新闻策划的源头在于公关理念的渗入及企业与媒体的市场化运作。
4) news scheme
新闻策划
1.
Frame--A Hesitating Spiritual Behind News Scheme;
框架:一个徘徊在新闻策划之后的幽灵
2.
With the innovation of transmission technology and means,the competition between news media is becoming more and more fierce,and the era in which timeliness is merely depended on as the competitive advantage has already become history,therefore,news scheme has been fairely necessary in the firece competition between news media and news transmmision.
仅仅依靠时效性作为竞争优势的时代已经过去,新闻策划成为新闻媒体和新闻传播在激烈竞争中制胜的必要条件。
5) news plan
新闻策划
1.
In the components of the news plan,objectivity is the basic,service is the objective and scientificity is the means,but they are unified.
新闻策划是新闻媒体工作者重要的日常工作。
2.
How to develop university newspapers? By discussing the necessity, principles that should be insisted on and effective approaches of carrying out news plan for university plan, it is pointed out that the means of owing a place in the competition with other media, such as broadcast, community antenna television and campus news network, are to reinforce the strength of news propaganda .
校报如何发展?笔者通过对高校校报进行新闻策划的必要性、应坚持的原则、有效途径三方面的阐述。
3.
But if we let news plan play its proper role of the double sharp sward, we must seize its direction well.
新闻策划在今天的新闻业务中扮演着越来越重要的角色,但是要让新闻策划这把双刃剑发挥它应 有的作用就必须把握好新闻策划的方向。
6) news strategy
新闻策划
1.
By using the methods of documentary analysis and interview,this study conducted a research on the news strategy of the Chinese newspapers on the last two Olympic Games,in order to construct a theoretical frame that can provide a little theoretical support and practical instruction for all types of newspaper in China in reporting 2008 Olympic Games.
得出以下结论:目前我国大多数报纸在进行奥运报道策划时,已开始步入良性轨道,表现为在新闻竞争中尊重新闻规律,通过“新闻策划”对比赛及相关信息进行再加工、深加工,利用不同的视角、不同的观点、不同的信息整合方式来做出独家内容;在媒介竞合时代,报纸的奥运报道策划呈现出专业化与大众化结合,杂志化与综合化结合的特点。
2.
It is beneficial to handle news strategy well by mastering its features, which include subordination, regularity, systematization, purposefulness and creativity.
新闻策划已成为新闻工作不可或缺的重要内容。
补充资料:罗盘
1.测定方向的仪器。由有方位刻度的圆盘和装在中间的指南针构成。
说明:补充资料仅用于学习参考,请勿用于其它任何用途。
参考词条