Since 21th Century, newspaper enter the time of read deeply, readers raise new requires in propaganda and plot of news of local newspaper, how to realize the importance of propaganda of plot, and raise the level of plot, how to raise the competition, we must pay attention to the problems.

On "the three close to " in news propaganda;

Three Concerns are not only brought forward in the new historical era by the Party as the guiding principle of our propaganda team but also inherited as an excellent tradition of the Party s news propaganda.

For further develop the efficiency of news propaganda,and realize the dissemination of efficient information,our party requires that news mediums should insist to be in accurate consensus guidance,meanwhile have to comply the basic principle of "three close to",so as to accelerate the actual effect? affinity and attraction of news propaganda.

Jiang Zemin has established his systematic news dissemination theory when he inherited and developed the related thoughts of Mao Zedong and Deng Xiaoping.

Combining with power grid enterprise s actual condition,the discussion is conducted from four aspects of strengthening the sense of responsibility & mission toward doing news dissemination work well,improving the taste & quality of the news dissemination, playing a role in putting the news into good use and enhancing the pertinence and authority of the news dissemination.

In order to accomplish the task of news dissemination in institutions of higher learning,news scheming ought to be strengthened,and presently available news resources given an overall arrangement.

We cannot violate the principles of news reports in the "compulsory exercises",while we can concntrate on making our reports various,fresher,and more vivid in the "optional exercises".

Strengthening survey and theoretical study about propaganda of public opinion has become vital theoretical and practical topic in the press of Hebei Province.

The propaganda of colleges and universities is a component part of the Party s propaganda.

The theory of press publicity is one important component of Mao zedong s Thought.

Upholding the correct opinion orientation is crucial to press publicity.

But,on the whole,the development of press publicity in colleges and universities is still facing many conflicts and difficulties.