Today,when the ethnic tourism is gradually moving toward the market,how should we cultivate the function of Bai people s ballad culture in tourism and bring it into full play in tourist s scenic aesthetics? The essay makes a probe into the ways and patterns of utilizing Bai people s ballad culture as a tourism product.

After nearly one thousand years of accumulation, traditionalpoetical culture of Yongjia, which was gradually absorbed and enhanced by its native poets, held an important position in the circleof poets in late Song Dynasty, especially with the rise of Wenzhou poets.

Though changeful,the essence retains its identity while appearances may vary,thus the culture of the song clan comes into being,which becomes an important compo.