1) perceived risk
知觉风险
1.
This paper makes an empirical study of the consumers perceived risk when they want to buy high and new technology products.
本文对消费者在购买高新技术产品时的知觉风险问题进行了实证研究。
2.
Our research takes idolatry as modulating variable to explore the relationship between moral intensity,perceived risk and music piracy intention.
以偶像崇拜为调整变量,探讨其对道德强度、知觉风险与消费者下载非法在线音乐意图间之关系是否具有干扰影响。
2) Risk perception
风险知觉
1.
We also assume a cognitive model that cognitive bias affect risk perception while risk perception also affects opportunity identification,meanwhile,the risk perception takes as a mediating variance and profit expectation takes as a moderating variance.
本研究通过编制几种情景实验问卷用以测量认知偏差水平以及设置创业案例分析用以测量其他剩余变量,且假设存在一个认知偏差影响个体风险知觉,风险知觉又影响机会识别,同时风险知觉中介了认知偏差对机会识别的影响以及盈利期望调节风险知觉对机会识别影响的一个认知过程模型。
3) criminal risk perception
犯罪风险知觉
4) risk illusion
风险幻觉
5) risk perception
风险感知
1.
Evaluation on public risk perception: a case study on college students;
公众风险感知评价——以高校在校生为例
2.
This paper discusses the role of cognitive bias,risk propensity and entrepreneurial self-efficacy in the process of entrepreneurial decision-making by using risk perception as the main line.
以风险感知为主线,讨论了认知偏差、风险倾向、创业自我效能等因素在创业决策中的作用。
3.
Based on the view of international risk perception and identification, the key risks are identified and focally analyzed, and finally how to establish a risk prevention system is discussed as well.
文章在对我国高新技术企业国际化经营现状加以分析的基础上,从国际风险感知研究的全新视角出发,对高新技术企业所面临的人力资源风险、技术风险、财务风险、市场风险、政治风险、责任风险、管理风险进行聚焦探讨,并分别从政府、行业协会和企业三个层面来构建风险防范体系。
6) Risk Perception
风险认知
1.
Comparative Study on Risk Perception and Coping Behavior of Beijing Residents During SARS Period;
北京民众在SARS疫情中风险认知与心理行为的比较研究
2.
A study on the venture capitalists risk perceptionand its influential factors;
风险投资从业人员的风险认知及其影响因素研究
3.
Based on reviews of the literature on risk perception in consumer psychology, this article summarized the conceptual models of consumers?risk perception such as two-factor model, multi-dimension model, complex model and integrated model.
文章回顾了消费心理学研究中有关风险认知的文献,对于双因素模型、多维度模型、复杂模型和整合模型等风险认知的概念模型进行了综合介绍,并分析了影响消费者风险认知的因素、产品风险与服务风险的差异以及降低风险认知的策略。
补充资料：消费者知觉风险
消费者知觉风险
consumer's perceived risk
消费者知觉风险(eonsumer，5 pereeivedrisk)又称“风险知觉”。指消费者在购买行为中对可能承担的风险的感知，从而在其行为中设法减低风险。它大致分为五类:经济的风险、性能的风险、社会的风险、心理的风险和身体的风险。不同的商品所承担的风险是有所不同的，为寻求解决或降低风险，消费者在作出购买决策时，往往有三种行为表现:(l)积极探索商品信息。(2)购前的深思熟虑。(3)依靠对商标的忠实性。开始时，以前两者为最重要，时间长了，则以对商标的信赖度为重要。 游汉章撰马谋超审)
说明：补充资料仅用于学习参考，请勿用于其它任何用途。
参考词条