Discuss Synaesthesia Speech in the Foundation and Types;

Combined with specific advertisements,this paper probes into the use of some major rhetorical figures in advertisement English and demonstrates the unique charm of advertisement language.

The theory of rhetorical figures has always been slow in maturity, their classification quite confusing, and their system in want of modification and perfection.

Metaphor is the most frequently used figure of speech in both Chinese and English,but English metaphor does not exactly match Chinese metaphor(Biyu).

There are three phenomena: a word with multiple figures of speech,a word coming from two figures of speech,and a figure of speech inside another one.

The language style of uninhibitedness has following remarkable characteristics: rotund and sonorous voice,magnificent words and states, flexible syntax,various rhetorics and majestic manner,which is opposite to the one of grace.

This article tries to analyze it from the sound,type of sentence,rhetoric,paragraph and chapter,so as to explain the cause which Xiao Yao You can get through the ages.

In daily use of the Chinese language,there exist deviations of cooperative principles,many of which are manifested in rhetoric forms.

"Pun" and "shuangguan" have long been regarded as two corresponding rhetorical devices,but they are in fact not equivalents.

This paper explores into the theoretical basis of relevance by discussing the usage of four rhetorical devices in collocation variation,namely metaphor,hypallage,zeugma and pun.