2) Marketing Communication
营销传播
1.
An Analysis of the Marketing Communication in the New Media Age;
新媒体时代营销传播的有关问题探析
2.
To Research the Operation Model of Integrated Marketing Communications of "Swellfun" Alcohol;
“水井坊”酒整合营销传播模式研究
3.
Research on Marketing Communication for Second-hand House Trading Agent of Wuhan;
武汉二手房中介公司营销传播研究
3) marketing communications
营销传播
1.
This essay analyzes the trait,function and effect in Pu\'er tea reporting and inspects the merits and faults in Pu\'er tea marketing communications by focusing on the reports in Chun Cheng Wan Bao from the year 2004 to 2008.
本文以昆明市《春城晚报》2004年到2008年关于普洱茶的宣传报道为例,分析了媒体对普洱茶宣传报道的特点、作用和效果,探讨普洱茶营销传播中媒体策略的成功与不足。
2.
The enterprise marketing communications must pay attention to the influence of new media,give play to the advantages of new media,and innovate means of marketing communication,so as to grasp the consumer demand and occupy the market.
企业营销传播应对新媒体强大的影响力予以充分重视,并利用新媒体渠道多,反馈及时,互动性强等特点,不断创新营销传播手段,把握消费者需求,占领消费市场。
4) marketing and communication
营销与传播
1.
According to theory development inner logic,we divided it into three periods: traditional advertising theory featuring product promotion,advertising theory in its transitional period and modern advertising theory based on marketing and communication.
根据理论发展的内在逻辑,我们把其分为三个时期,即以产品推销为核心意义的传统广告理论、转型期的广告理论和以营销与传播为理论基点的现代广告理论。
5) sports marketing
体育营销
1.
Quickly boosting hotel brand value with the help of sports marketing;
借力体育营销快速提升酒店的品牌价值
2.
Retrospection of sports marketing of German World Gup and its enlightment to Beijing Olympic Games;
德国世界杯体育营销的盘点及对北京奥运会的启示
3.
Reference and transcend——with SAMSUNG sports marketing to enlighten China s enterprises;
借鉴与超越——三星体育营销对我国企业的启示
6) sport marketing
体育营销
1.
Research on Sport Marketing Strategy of Soft Drinks;
软饮料体育营销策略研究
2.
A lot of well-known enterprises mould their celebrated stature by sport marketing successively.
通过对中国企业体育营销现状的分析,发现其在取得了一定成绩的同时,也暴露出了许多问题,主要表现在:缺乏长期规划;营销手段单一;营销观念错位;对营销的价值认识不足;法律意识欠缺;缺乏正确的竞争观念。
3.
Currently, the fulfillment activity of the our country "sport marketing" owns with society concern the unprecedented heat, this can not help letting writer creation "sport marketing".
目前,我国“体育营销”的实践活动与社会关注拥有空前的热度,致使我们产生了“‘体育营销 到底是一个什么样的概念,我国学术界对于这一领域的研究具体现状是什么样的”的想法,通过相关的搜索,发现国内还没有一篇“对我国‘体育营销 研究现状进行准确把握”的文章,由此确定了这个研究题目。
补充资料：洛杉矶业余体育基金会保罗·齐夫伦体育资料中心
洛杉矶业余体育基金会保罗·齐夫伦体育资料中心
(Paul Ziffren Sports Resource Center, Amateur Athletic Foundation of Los Angeles)
洛杉矶业余体育基金会保罗·齐夫伦体育资料中心(panl Ziffren SPorts Resource Center，Amateur AthletieFoundation or LoS Angeles)藏有历届奥运会的正式报告书、大量的国际奥委会出版物、布伦戴奇文献资料的缩微胶片、1984年洛杉矶奥运会和19%年亚特兰大奥运会的详细资料、一些申办城市的申办报告和1988年以来奥林匹克运动会的声像资料。 通讯地址:2141 w.Adams Blvd.Los Angeles，CA900 18，USA;电话:213 730 9696:传真:213 7309637:电子信箱:library@aafla.org:因特网址:www.aafla.eom。
说明：补充资料仅用于学习参考，请勿用于其它任何用途。
参考词条