1) brand liking
品牌喜爱度
2) brand love
品牌至爱
1.
Carroll and Ahuvia (2006) propose a new marketing construct—brand love, which refers to the emotional attachment of consumers to the satisfied brands.
品牌至爱(brand love)是Carroll和Ahuvia(2006)提出的一个概念,指的是消费者对满意品牌产生的情感上的依恋。
3) brand preference
品牌爱好
6) brand attitude
品牌态度
1.
A Research on the Effects of Brand Image on Consumers' Brand Attitude
品牌形象对顾客品牌态度的影响研究
2.
In the process of the consumer forming the brand trust,various concepts,derived from the psychology nouns,such as brand perception,brand attitude,brand emotion and brand personality,are the cornerstone,guarantee,tie and i.
消费者在形成品牌信任的过程中,各种在心理学名词基础上衍生出的概念如品牌感知、品牌态度、品牌情感和品牌人格等是品牌信任形成的基石、保证、纽带及内化。
3.
How the brand trust influences the brand attitude,perceived fit and extension evaluation was studied through analyzing 278 effective samples.
通过对278个有效样本的分析,重点考察了品牌信任对品牌态度、契合感知与延伸评价关系的影响。
补充资料：喜爱
1.对人或事物产生好感或兴趣。
说明：补充资料仅用于学习参考，请勿用于其它任何用途。
参考词条