Although there is still legally, technically and ethically disputation to blog nowadays, it’s no doubt that the existence of blog literature provides many new opportunities to current literature for seeking and exploring new position, significance and value under the challenges of the new marketing economy and consuming society.

Study of topic sentiment sentences auto-extraction in Chinese blogs;

We should apply Blog into organizations,and give full play to selection-knowledge processing-cultural innovation interactive function so as to form conscious blog culture.

From the background of the relationship between the modern technology and culture,this paper investigates and analyzes the essence,characteristics,positive functions and negative influence of the blog culture based on the internet technology from the philosophical perspective,and furthermore proposes the necessity to regulate and supervise it from the two aspects of legality and morality.