This thesis was inspired by the successful application of covert persuasion in the fields of advertising and communication; therefore we assume that covert persuasion is equally applicable in lawyer s discourse as well as the overt persuasion.

Generally speaking, people can learn more rhetorical means and gradually become tactical readers and writers of English news texts by reading more English news texts, by analyzing the persuasiveness of the texts and by studying the rhetorical means employed by news reporters whose purpose is to make their texts be persuasive.

The paper attempts to compare the overt persuasion markers in the small corpus of engineering graduates\' English academic texts constructed by the author and the corpus of academic prose in LOB.

Advertising is an activity of persuasion.

This paper first elucidates metaphor from the perspective of relevance theory, and then gives examples to analyze how persuasion is realized by metaphor in advertisement, in which three forms-ethos, pathos and logos are embodied in various degrees.

This paper holds that from the viewpoint of discourse analysis various rhetoric phenomena on the level of words and sentences and discourse are invariably related to persuasion in oratory speeches.

Generic Structure of Persuasion-oriented General Science and Technology Discourse;