The article introduced the classic theory in Mass Communication——the Agenda-Setting Theory,and then probed the theoretic joint with harmonious advertising.

Enhancing Cadres Construction and Promoting New Development of Harmonious Guangxi;

A harmonious Guangxi should be a place where fairness and interests of all parties be well guaranteed.

It is of great significance to construct a harmonious culture and harmonious Guangxi.

All these determine that they play special roles in building a harmonious Guangdong.

In this paper, starting from the Confucian philosophy, involving Taoism and Buddhism, analytic ideas of life in Chinese philosophy and which contains the comprehensive Harmony, and finding the realm of comprehensive harmony in the field of art and ethics which from Fang Dongmei.

This paper has a systematic analysis of the phenomenon that ad homophonic idioms implicated a complicat-ed three-dimensional contradictions and conflicts———challenges of traditional culture and modern public recognition,language norms and commercial advertising economy,and traditional rhetoric and ad rhetoric.