1) advertising and sales promotion
广告和销售促进
2) sales promotion
促销;销售推广;销售促进
3) sales promotion
销售促进
1.
How to increase the benefits of sales promotion and prevent them from harming an enterprise?The article aimed at solving the problem by applying motivation theory to sales promotion.
企业如何在促销中趋利避害 ?本文围绕这个问题 ,探讨了管理学的激励理论在销售促进活动中的应用。
2.
This is due to the fact that high brand equity has been found to lead to higher prices (Firth 1993), greater market share (Park & Srinivasan 1994), more responsive advertising and sales promotions (Keller 1998), earlier market penetration (Robertson 1993) and more efficient product line extensions (Keller & Aaker 1992).
由于品牌资产往往会给企业带来诸多的利益,比如可以制定更高的产品价格(Firth,1993),获得更大的市场份额(Park & Srinivasan,1994),反过来加大对广告和销售促进活动的投入(Keller 1998),更早地进行市场渗透(Robertson 1993)及更有效的生产线扩展(Keller & Aaker 1992),使得增强品牌资产成为当前许多企业都希望达成的目标。
5) advertising and promotion
广告促销
1.
The retailer can make use of joint advertising and promotion for the general brand,which has high-quality and low-cost to gain more profits.
指出在一定条件下,以利润最大化为目标的零售商采取对高质低价的一般品牌进行广告促销策略,不仅可以增加零售商销售利润,而且更为重要的是,广告促销策略还可以增强零售商的渠道议价能力,成为迫使知名品牌制造商妥协退让,进而降低产品批发价的策略性武器。
6) sales advertisement
销售广告
1.
Nowadays the circumstances,which home buyer resorts to law and requires the developer to keep promise,to undertake responsibility or to compensate losses because the commercial residential building he bought is inconsistent with the sales advertisement of commercial residential building,happen frequently.
目前购房者因所购商品房与商品房销售广告不符而诉诸于法律,要求开发商履行承诺、承担责任或赔偿损失的情况时有发生。
补充资料：促销
促销
promotion selling
促销(promotion selling)企业通过各种渠道向消费者大众提供特定商品或劳务的信息，以激发其购买愿望或动机，使之发生购买行为。促销活动可以有三种形式:人员推销、广告和公共关系。 (马卡呜撰马谋超审)
说明：补充资料仅用于学习参考，请勿用于其它任何用途。
参考词条