Enlightenment to Chinese hydropower development appraisal from Swiss Green Hydropower Certification;

Extension research on green certification model of product;

The key challenges faced by Fujian SMEs (small and medium-sized enterprises) to develop the organic tea market in North America are lack of capital,inadequate information on green certification and the unavailability of information on trading partners and consumers.

By questionnaires,the paper verifies the effect of green certifications on consumer trust in brands and purchase intention,and also tests the correlation between consumers values and the effect of green cert.

Enterprises should strengthen environmental consciousness,establish the sustainable development idea,innovate green actively,carry on green authentication voluntarily,make green products and green corporate image with all strength,promoting the international competitiveness of enterprises constantly,break through the green restriction on enterprise s products export of our country fundamentally.