Extension research on green certification model of product;

The key challenges faced by Fujian SMEs (small and medium-sized enterprises) to develop the organic tea market in North America are lack of capital,inadequate information on green certification and the unavailability of information on trading partners and consumers.

By questionnaires,the paper verifies the effect of green certifications on consumer trust in brands and purchase intention,and also tests the correlation between consumers values and the effect of green cert.

Enterprises should strengthen environmental consciousness,establish the sustainable development idea,innovate green actively,carry on green authentication voluntarily,make green products and green corporate image with all strength,promoting the international competitiveness of enterprises constantly,break through the green restriction on enterprise s products export of our country fundamentally.

A Suitable Tradable Green and White Certificate Schemes for China;

By comparing the situation implemented in Britain and Italy,the paper points that white certificate can be used as measurement ap- pliance and bargaining platform.

White certificate is an environment conducive to enhancing energy efficiency of the market trading system,this article from the perspective of the concepts and economics of a white certificate system was introduced,and focused on the peration of the system of white certificates mechanism in the full study on the basis of the proposed China\'s energy-saving innovations in the system of revelation.