In reality, every social replacement first takes place in a country that is relatively backward in economy.

This study empirically explored the antecedents of organizational citizenship behavior(OCB) from a social exchange perspective among employees in high-tech organizations.

After the reform and opening to the outside world,the development of market and the systematic transformation of country system bring rapid changes in the socialstructure in the countryside,which results in the changes of social exchange ways in the traditional society.

The author made analysis in the results from both macroeconomic and microeconomic aspects,and make theoretical explanations on Land-for-security policy with the theory of social exchange.

The function of non-verbal symbol system in modern social communication;

Study of problems and changes of social communications in network times;

The Research of Community Tourism Development Based on Social Communication Theory;

It plays a very important role in human social communication.

This paper focuses on religion,politics,wars,and commercial Ads to analyze and explore the application of English Euphemism in social communication,expecting to help English learners achieve better communicative results in Cross-cultural Communication.

The Spiritual Productivity Function and the Features of Social Association;

The thinkers of different eras have their own ideas,and their thoughts widen and deepen the social association theory of historical materialism.