In the framework of integrated market orientation, employee is in the central position linking down-stream customer,and up-stream supplier,capital market and community,it is employee who runs the corporate.

Empirical research on relation of market orientation and medical service quality;

A study on the relationships among market orientation,organizational learning & organizational performance;

The impact of market orientation on product innovation;

Building the Market-Oriented Process Management System of the New Product Concept Development;

Research on the Forming Path of Market-oriented Enterprise Green Management Behaviors

Although market-oriented theory occupies an important and outstanding place in the history of academic marketing study,up to now there has been no uniform definition for market-oriented concepts.

This paper investigates the relationship between open innovative strategy,market-orientation,innovative degree and the innovative performance through theories of marketing,product innovation and organization.

Through an analysis about 274 SOEs strategies and performances, we have proved that the market-orientation has contribution to SOEs performances.

This paper explores the antecedences on market-orientation of non-profit organization in China by adopting the blood organizations from Guangdong,Zhejiang,and Xinjiang as the samples.