The market-oriented culture is divided into three facets,including consumer-oriented,competitor-oriented and supplier coordination.

Nowdays, the relationship between Market-oriented organizational culture and corporate performance has become the hot pot of the academic and practical research.

Empirical research on relation of market orientation and medical service quality;

A study on the relationships among market orientation,organizational learning & organizational performance;

The impact of market orientation on product innovation;

Building the Market-Oriented Process Management System of the New Product Concept Development;

Research on the Forming Path of Market-oriented Enterprise Green Management Behaviors

Although market-oriented theory occupies an important and outstanding place in the history of academic marketing study,up to now there has been no uniform definition for market-oriented concepts.