Advertising creative and design education is the core content of advertising courses.

On advertising originality from the perspective of consumer psychology;

Starting from the characteristics of authenticity, association, succinctness, sensibility, dramatic effect, sense of humor and originality of advertisements, this paper expatiates the importance of the advertising originality to garment marketing by using the classic cases of garment advertisements with originality in China and foreign countries.

Advertising originality criticism represents comments of advertising originality by prevailing current of social culture, this criticism’s purpose is that shows the harmful trend of advertising originality and correct it, researches advertising originality rule and explain it, makes a virtuous circle relationship between advertising originality maker and adopter.

Emotional Expression is an important expression way of modern advertisement creation.

How to stimulate the emotional appeals of advertisement creation? This article explores the formed causes, followed principles, creative and the design process in theory.

We should broaden our vision in the study of advertisement creation to be regard as a strategy to display advertisement,and make a manifold research from the macroscopic angle of the system of advertisement activities.

The advertisement creativity is challenge to the advertisement writer ability,but it requests the advertisement writer to have to ponder can not beg in the inspiration.

The visual turn in commercial advertisement creativity is the result of social development and mutual influence of multi-media.

The research of Advertisement Creativity is becoming a heating topic in the academic area and practical area.