1) purchasing decision power
购买决策驱动力
1.
The advertisement effect is composed of stimulative degree,value influence power and purchasing decision power.
广告效果由广告的刺激强度、广告价值笼络力和广告购买决策驱动力三个层面构成 ,沿着这三个方向进行广告创意并进行有效的实施与控制 ,是保证广告效果的必然途径。
2) purchase decision
购买决策
1.
This article analysed the customers'psychological demand and their purchase decision process in the dress and personal adorment consumption,at the same time,it also put forword the concrete tactics in accordance with each purchase link.
以让客价值的基本概念为出发点 ,结合顾客在服饰消费中的心理需求和购买决策过程 ,给出了具体营销的实施策
2.
By analyzing Internet consumer s purchase decision processes,this paper puts forward the important factors influencing the consumer s decision behavior and the hypotheses,and proposes an Internet consumer s purchase decision model.
通过对网络消费者购买决策过程的分析,提出了影响上网顾客决策行为的重要因素及假设,并在此基础上构建了网络消费者购买决策模型。
3.
The purpose of this study is to investigate the effects of online word of mouth information on consumer purchase decision with a between-subjects factorial design.
本文通过实验法考察了网络口碑信息对消费者购买决策的影响,就网络口碑的影响力在口碑信息类型、传播方向和产品涉入度不同的情况下会表现出哪些差异等问题作了分析。
3) Purchasing decision
购买决策
1.
Consumer researchers have long been interested in the effects of knowledge on purchasing decision.
重点考察主观知识和客观知识对以下购买决策中 6种要素的影响 :已知集 ;关心的属性 ;接受度 ;承受价 ;采用的策略类型 ;响应集。
2.
Based on past researches,the paper explored purchasing decision with two experiments.
购买决策已成为消费领域研究的重要课题,引起了决策专家和心理学研究者的高度关注。
3.
The effectiveness of integrated marketing communication(IMC) is related to the mental influence that IMC imposes on customers,and customers make purchasing decisions according to their subjective evaluation of certain products.
整合营销传播的终极战场在于顾客心智,而顾客进行购买决策的依据在于对品牌的价值判断。
4) purchase decision-making
购买决策
1.
Analysis of situation factor about the Web customer purchase decision-making process;
Web客户购买决策的情境因素分析
2.
Through exploring some documents relative with risk perceive, this article found out that those documents did little research on the information-hunting action which can help consumers perceive and reduce risks during their purchase decision-making.
通过检索感知风险相关文献,本文发现国内外文献对消费者购买决策过程中感知风险及减少风险的信息搜寻行为研究较少。
3.
The relational model of consumers\' purchase decision-making caused by corporate environmental responsibility is established based on the previous research related to the corporate environmental responsibility,on which some research hypothesis are proposed.
本文建立了企业环境责任对消费者购买决策影响的关系模型,在此基础上提出了研究假设,并采用情境模拟法对消费者进行问卷调查,通过实证研究对假设进行验证,从而得出分析结论。
5) buying decision
购买决策
1.
An analysis of the factors influencing buying decisions made by online shoppers under the E-commerce condition;
电子商务条件下消费者购买决策影响因素探析
6) impulsive buying urge
冲动性购买驱力
补充资料：服装购买决策
服装购买决策
decision-making of clothing purchase
服装购买决策(deeision一making of ero-thing purchase)与服装购买有关的消费者决策过程。决策内容包括是否购买、购买何种服装以及何时何地购买。决策过程可以分成决策前输入、决策加工和决策后输出三个基本阶段。决策前输入包括销售输入和社会文化输入，前者包括服装特征、大众媒介信息、销售渠道;后者包括来自家庭、社会阶层、非正式人际交流、服装文化的有关信息。在决策加工阶段，消费者在知觉、动机、学习、态度、个性、过去经验等因素作用下对外界输入进行加工，通过需要认知、购买前调查和对备选方案进行评价王个步骤作出决定。在决策后输出阶段，如果个体决定购买，这一阶段就包括实施购买和购买后评价;如果个体决定不购买，决策过程将作为“决策练习”而进入个体经验范畴。消费者在服装决策过程中以满足需要为目的主动地寻找服装信息，并对信息进行加工、评价，进而作出满意的选择。 (秦建健撰杨治良审)
说明：补充资料仅用于学习参考，请勿用于其它任何用途。
参考词条