In addition,for the reason of kin,they often pay attention to their family,reflecting strong household consciousness and local complex.

There is strong clannish provincialism among people in Fujian and Taiwan, and is showing affinity by editing pedigree, flaunting jun wang and tang hao, building ancestral hall and temple, guild hall, offering sacrifices, eating huishi altogether, playing receive-Cods game, furthermore to unite, help and protect town folks.

Having used the theory of institutional economics to initially explore the informal commercial system initiated by shanxi merchants and its role in prospering Shanxi commerce ,the article holds that the family selfish sense, the family ethics codes,the folk commercial spirit of "worshiping commerce and putting stress on money "and the thought of the Con.