This paper discusses the causes of the influence of consumption alienation on consumers in spirit, the formation of specific alienation consumption culture and a series of consequent ethics imbalance.

The ethics restriction and the politics of Xihan Dynasty: with the times of emperor Wu in Han Dynasty as center;

Since the reform and opening-up policy, advertisement plays an important role in transmitting information, promoting sales and activating the market, but it still has some problems such as the lack of ethics.

On the background of globalization,the cross-cultural communication is confronted with the trouble of ethical misconduct.

On Ethics Disorder of Fictitious Space and Ethics Order;