As this change of social custom lies in the social development, it promotes the democratic revolution of the capitalist class and reinforces the result of the revolution.

The plague epi- demic brought to the local social customs a profound impact,that especially obviously manifests in some festive cus- toms.

The social custom changes are the products of transformation in politics, economy and culture.

The study of its causes and characteristics is very helpful,not only for comprehending the political re- form and the economical development of that time,but also for inspiring and lending experiences for our current social custom reforms.

Tipping is a kind of comprehensive social phenomenon,which implies profound social custom,economic significance and value orientation.

The countryside was the break\|through point for economic reform in the new period,and the rapid development of the rural economy led to accompanying changes in social customs.

From the perspectives of language,social customs and purchasing psychology,this article analyses how cultural differences influence translation of advertisement.

This article explains the significance of the change of cultural thinking in the process of translating in terms of thinking patterns,social customs and classics,and discusses some ways of this change.

Therefore the folk songs and ballads can be seen as the important part of the social customs.

Characteristics of Vietnamese Social Customs and Their Causes;

This paper through analyzing the social customs in connection to the traditional genealogy and the rural communities explores Guangdong Hakka s concept of education.