On Phonosymbolism and Its Poetic Function;

There are two main phonetic iconicity motivations in demonstratives: sonority hierarchy iconicity motivation and complexity iconicity motivation.

Relevance Theory is combined with phonetic iconicity and configurational iconicity of imagic iconicity re-spectively,to analyze the motivation of imagic iconicity.

Therefore,this paper will focus on the sound iconicity in advertising English and study its rhetorical function and importance.

As a rhetoric device, language iconicity is found in every aspect of poetry helping to create images and bring about harmony.

After reviewing the theoretical conflict between iconicity and arbitrariness, this paper makes a tentative study of the discourse iconicity and its stylistic effects in literary texts by means of discussing the discourse iconicity in literary texts from its characters, its setting, its subject, its lineation, its textual and narrative structure to its typographic layout on the page.