This article analysed the customers'psychological demand and their purchase decision process in the dress and personal adorment consumption,at the same time,it also put forword the concrete tactics in accordance with each purchase link.

By analyzing Internet consumer s purchase decision processes,this paper puts forward the important factors influencing the consumer s decision behavior and the hypotheses,and proposes an Internet consumer s purchase decision model.

The purpose of this study is to investigate the effects of online word of mouth information on consumer purchase decision with a between-subjects factorial design.

Consumer researchers have long been interested in the effects of knowledge on purchasing decision.

Based on past researches,the paper explored purchasing decision with two experiments.

The effectiveness of integrated marketing communication(IMC) is related to the mental influence that IMC imposes on customers,and customers make purchasing decisions according to their subjective evaluation of certain products.

Analysis of situation factor about the Web customer purchase decision-making process;

Through exploring some documents relative with risk perceive, this article found out that those documents did little research on the information-hunting action which can help consumers perceive and reduce risks during their purchase decision-making.

The relational model of consumers\' purchase decision-making caused by corporate environmental responsibility is established based on the previous research related to the corporate environmental responsibility,on which some research hypothesis are proposed.