By modern design idea of humanism,the paper briefly analyses the big problem in corporation image design and propagandizing at present;and it puts forward allotrope theory as measure of solving the problem.

In Ancient Greece, the orientation of "individual-utility" was an invisible foreignization of humanism, while the orientation of "God-religious doctrines" was a visible one.

Giving these two major predicaments, university s moral education should establish the idea of "personality standard ".

Frome the point of historical development,We have analysed four kinds of ideas of high vocational education,that are intellectual standard,capable standard,personality standard and quality standard .

"Self-favoritism" and "cherishing oneself" in the system of Yangzhu s thought contains the extremely precious individual standard and right consciousness.

The traditional family ethical spirit of China is of family standard, and that of western nations is of individual standard.

The civil law standard in modern times and contemporary age has no big change and sanely is the right standard and individual standard.

The combination of respect for individual values and criticism of individualism,to achieve the integration of individual-based and social values orientation,is the basic idea to construct.

The main value tendency of vocational education in China are society-based and individual-based,which embody caring for "social status" and "personality status",and "Country-based" is only a special mode of "society-based".

Jiang Menglin\'s ideas of higher education values are individual-based,quality-centred,culture-centred,and economy-centred,which criticize strongly society-based,politics-based and knowledge-based traditional education,and are now of some theoretical significance in the construction of China,s new ideas of educational value.

The modern western criminal reconciliation system regards the criminality as violation of individual rights and interests,takes individual oriented as the starting point and manifests humanities concern to the victim,the criminal and the social benefits.