To set rate of equity returns is a critical step for long-term investment decisions,but in a realistic irrational world,it s not easy to do that using CAPM familiar in standard financial theory.

Kant s political philosophy is embodied particularly in his "political liberalism" and"ideal cosmopolitanism",as are the political and legal manifestations of his teleology.

Transborder operation of advertising,integration of international corporations and commercialization of spiritual life shows that worldwide advertising consumption has come into being.

The Stoicism’s mind such as natural law、 individualism、cosmopolitism and equal conception is one of the main sources of western political culture,we should take the ideological heritage seriously.

At the same time he started developing the cosmopolitism and enlightenment,which gradually takes up the leading station in Lu-Xun s thought.

Chinese civilization has had the tradition of cosmopolitism ever since the ancient times.

Cosmopolitanism pays not only attention to universal ethic meaning,but also difference thought meaning,in this sense,cosmopolitanism is a cultural cosmopolitanism.

The thinking logic of cosmopolitanism demonstrates that the race is no longer a term to discriminate "us" from "others",and that an absolute exclusiveness is no longer predisposed.