Metaphor,as a concept with long history has been studied deeply and got a set of comparatively complete theory;while cultural metaphor is in fact a brand-new concept within the research field of linguistics.

Gannon s trio of books on cultural metaphors.

In other words, the study of cultural metaphor in person deixis helps to keep informed on pragmatic principles of deixis.

This paper first examines the inadequacies of objectivist approach to meaning,then explores the main contents of non-objectivist meaning theory in terms of contextualization,metaphorization,image-schematization and accommodation and finally points out that the non-objectivist meaning theory has driven traditional western philosophy and generative grammar to their life dilemma.

, semantic bleaching of words, is based on metaphorization.

As a matter of fact, poetry is essentially for the sake of aesthetic beauty and has analyzed the pragmatic strategies of English poetry to prove that deviation-foregrounding-metaphorization is the logical progress of the metaphorization of English poetry.

This paper studies its functions,such as formality,objectivity,economy,precision and cohesion realized by nominalizing metaphor in a discourse.

The functions such as economy, formality,precision,objectivity,authority and cohesion realized by nominalizing metaphor in a discourse are studied.