Gaoshan Village of Yulin blend the aesthetics, the affectionateness, the ethics and the local ethnic features together with the architecture features naturally, constructing a ideal living place of the local people.

In this paper, the author, with a lot of examples, expounds that the linguisticsvacancy, traditional customs, local folkways and rhetoric means are the leading factors that cause thelimitations in translation practice.

For the Inner Mongolia Autonomous Region TV station,emphasizing the local ethnic characteristics is the main theme in the Chinese satellite TV channel,the terrestrial TV channels,the Mongolian satellite TV channel and the new media channel(NMTV Mobile channel),which made the reason of station\'s success.

It was put forward that designer should have better understanding of local ethnic characteristics elements,good grasp of design principles,and taking fully account two markets of culture and environment,so as to combine local ethnic characteristic elements harmoniously with the product.