Nevertheless,since the law-making part limits this crime as "Would not handle unless sue",which greatly weakens the attacking strength to behaviors of embezzlement in judicial practice,so that the victims rights would not be ensured effe.

Among them are Prominences, Disobedience of Cooperative Principle at different levels of language, and Problem and Solution Pattern and Advertising Appeal in Text Structure.

We used the process dissociation procedure to examine consumers information processing in relation to advertising appeal and consumers emotional state .

This study also examined whether advertising appeals and expressions accord with the cultural values orientations of each country.

A Comparative Study of the Advertising Appeals between Mercedes-Benz and Chery;

This study intends to test the idea that advertising reflects cultural values through advertising appeals in a predictable manner.