1) customer capital
顾客资本
1.
Based on the analyses about the power structure,positioning,protection,and transactions of property rights,this paper explores the basic goals,thinking and principles of the accounting of enterprises customer capital.
顾客资本不是顾客的资本,不是顾客控制的资本,而是企业所有与控制的特殊的知识资本,因而应该在会计系统中予以处理。
2) Increment of customer capital
顾客资本增值
3) customer relationship capital
顾客关系资本
1.
Depend on the concept of customer relationship capital,this paper analyzes related enterprise competence,requires enterprises to change their traditional productions and marketing of products as the tore\'s ability to structure.
顾客关系资本是具有战略意义的资本。
4) customer equity
顾客资产
1.
Current progresses and future directions of research on customer equity;
顾客资产的最新研究进展和未来研究展望
2.
An Empirical Study on Customer Equity of Mobile Communication Enterprise——in Perspective of Brand Equity;
移动通信企业顾客资产的实证研究——基于品牌资产的视角
3.
Marketing strategy based on the promotion of customer equity value;
基于顾客资产价值提升的营销策略
5) customer asset
顾客资产
1.
Thinking of marketing quality oriented by customer asset;
顾客资产导向下的营销质量思考
2.
The simple account check of customer asset;
顾客资产的简单会计核算
3.
The Study on Assessment of Customer Assets Value;
顾客资产的价值评估研究
6) customer assets
顾客资产
1.
Customer assets is a new research field in marketing study while customer assets calculation is a basis for other studies in this area.
顾客资产已成为营销学科一个崭新的研究领域,而顾客资产的测量又是该领域中其他方面研究的重要基础,西方营销学界对此进行了广泛的探讨。
2.
This paper reviews the measurement and the management of customer assets.
本文就顾客资产价值的度量研究和顾客资产管理研究进行了回顾,并指出了目前研究中存在的问题和未来的研究方向。
3.
Started with the definition of customer assets,this paper analyzes the strategic process of customer assets management of our tourist enterprise and gives the tactics of enhancing customer assets in order to inspire others.
本文从旅游企业顾客资产的内涵出发,分析了我国旅游企业顾客资产管理的战略流程,并从六个方面探讨了提升旅游企业顾客资产的途径和措施,以期对我国旅游企业的资产管理有所启示。
补充资料：顾客资本
是指市场营销渠道、顾客忠诚、企业信誉等经营性资产。是一种隐藏的%26ldquo;商誉%26rdquo;。
说明：补充资料仅用于学习参考，请勿用于其它任何用途。
参考词条