1) brand ecology
品牌生态学
2) brand ecology
品牌生态
1.
As one of the new ideas of brand management,brand ecology does not limit in one single brand.
品牌生态作为一种新的品牌管理思想,不再局限于单个品牌。
3) ecological brand
生态品牌
4) the brand-niche
品牌生态位
1.
Based on the principle of ecology,the paper makes a preliminary study on the innotation of the brand-niche,and set up a calculation formula of the length and the overlapping-degree of the brand-niche.
借鉴生态学原理,对品牌生态位的涵义进行了初探,建立了品牌生态位宽度及重叠度的计算公式,提出了品牌生态位适合度评价的函数法、模糊评价法、适合度复合系数法以及基于同类标杆案例品牌贴近度的品牌生态位适合度评价模型。
2.
The paper set up a calculation formula of the length and the overlapping-degree of the brand-niche.
对同类品牌生态位宽度及重叠度的计算公式进行了扩展。
5) brand niche
品牌生态位
1.
Then the paper presents a new concept of brand niche and indexes of it:brand niche breadth and brand overlap.
首先对生态位的概念及测度进行了简要介绍,提出了品牌生态位的概念及其测度指标——品牌生态位宽度和重叠度。
2.
This paper lists the main factors which influence the suitable degree of brand niche at first.
文章首先给出影响品牌生态位适宜度的主要因素,在此基础上构造模糊综合评价模型,将品牌的生态位适宜度量化,从而使品牌生存状态的评价更直观、更准确。
6) brand ecological factors
品牌生态因子
补充资料：昆虫个体生态学(见昆虫生态学)
昆虫个体生态学(见昆虫生态学)
昆虫个体生态学见昆虫生态学
说明：补充资料仅用于学习参考，请勿用于其它任何用途。
参考词条