2) language choice
语言诉求
3) procedural speaking
诉讼话语
1.
According to present situation about the right to speak out in our country, we can build a more perfect system which includes overall topics of the right to speak out and gives expression to systematic rules of procedural speaking.
诉讼话语在法定的程序中形成法定的体系,并以话语权为核心体现其法定性。
4) language appeal strategy
语言诉求策略
1.
Except for the intensive and meticulous work on non-linguistic means such as illustration, color, space, layout and arrangement as well, commercial advertisements mainly resort to the language appeal strategy to execute the purpose of pushing sales.
商业广告除了在插图、色彩、空间、版面等非语言表达手段上精雕细刻外,还借助语言诉求策略来达到促销目的。
6) Explore Vacant Narrative Discourse
寻求缺失的话语
补充资料：广告观念诉求
广告观念诉求
advertising appeal to idea
广告观念诉求(advertising appeal toidea)广告诉求方法之一。其特点是不直接宣传某种产品或劳务，而是鼓励和树立一种新的消费观念，或改变某种消费习惯。其最终目的还是为了推销某种产品或劳务，通过新观念的形成而利于企业经营。 (傅汉章撰马谋超审)
说明：补充资料仅用于学习参考，请勿用于其它任何用途。
参考词条