1.
Analysis of the Innovation of the Media Marketing Management from the Perspective of Path Dependency;
基于路径依赖的传媒营销管理创新研究
2.
Research on Media Marketing Management on the Basis of Project Management;
媒体行业市场营销的项目化管理研究
3.
"Paradox of Management Marketing"and Transformation of Marketing Paradigm--From Management Marketing,to Relationship Marketing to Response Marketing;
管理营销悖论与营销范式转变——从管理营销、关系营销到反应营销
4.
Cross-Media Operating:Innovation of Media Managemen under the Media Convergence--Taking the Reference of Management Experience of American Media General Groups
跨媒介经营:媒介融合下的传媒管理创新——以美国媒介综合集团管理经验为借鉴
5.
ON THE STRATEGIES FOR CONFLICT MANAGEMENT OF INTERNET MARKETING CHANNELS AND TRADITIONAL MARKETING CHANNELS;
论制造商网络营销与传统营销渠道冲突的管理策略
6.
Use "Sand table simulation training" in Media management education;
“ERP沙盘模拟训练”教学法之于传媒经营管理教育
7.
IMC Strategy Design and Media Choice;
整合营销传播的战略设计与媒介选择
8.
On Marketing of Chinese Physical Education and Media Strategic Value;
论中国体育营销与媒体价值传播策略
9.
The Application of Integrated Marketing Communication in Management of Fashion Brands;
整合营销传播在服装品牌管理中的应用
10.
On Conformity Business;
整合营销——全新营销理念的遗传密码
11.
The Research of the Integration with Group Communication and Mass Communication in Media Activity Marketing;
论媒介活动营销中群体传播与大众传播的融合
12.
The Research of Integrated Marketing Communication Theory to the GSTV Channel s Strategy;
甘肃广电总台电视传媒整合营销传播策略研究
13.
Exploratory Study on Relationship Marketing, Marketing Management and Customer Orientation ;
关系营销、营销管理及顾客导向探析
14.
Talks on The Effect of Knowledge Marketing on Marketing Management in Enterprises;
浅论“知识营销”对企业营销管理的影响
15.
A Study on Cultivation and Marketing Strategy of Television Brand Program;
电视传媒品牌节目培植及营销策略研究
16.
Integrated Marketing Communication Strategy under the Background of New Media Technology;
新媒体技术条件下的整合性营销传播策略
17.
Word of mouth marketing:one sample of media economic based on public opinion
口碑营销:传媒舆论经济生成的一种诠释
18.
The Opportunities and Challenges Enterprise Marketing Communications Face in the Age of New Media
新媒体环境下企业营销传播的机遇与挑战