A congnition of the university cultural ideology as "enable everyone success";

The paper elaborates the implication of the cultural ideas in dress brands,points out three ways to model the cultural ideas of brand such as establishing market objective,clear cutting the cultural ideas of brand,setting up healthy active brands cultural ideas,holds that the classicality of cultural ideas in brand.

Under the new situation- the periodical editor should have the ideas that is based on reader to run a periodiacal- management theory taking market as direction and cultural idea of creating the culture of the periodical.

This paper depicts the different foundations, connotations & features of natural law in different historical forms, reveals the complicatedness of natural law as a cultural idea, and points out that the understanding of the natural law should be based on its cultural time & space of history.

It reflects a kind of new cultural idea.

On cultural concept in urban design;

Considering the reality of China,it proposes,from the viewpoint of the two sides involved in publicity,that the cultural concepts of the object countries should be respected so as to carry out international publicity efficiently.

The following are modern cultural concepts represented in the essays by Confucian Group writers of the 30s.

This paper makes analysis on the difference of the governmental audit culture in our country s administrative audit mode, and probes into the construction and the functional mechanism of the audit cultural conception with Chinese features.