With the combination of realistic features of the teaching of China-foreign advertisement history,this paper summarized some relevant achievements of teaching methods and teaching models of China-foreign advertisement history in the past several years.

Today computer is popularized around the world day by day, which was still playing the role which is obvious to all, studying Chinese character such an ancient writing, and probing into"The Comparison Esthetics Research of Creativity Design of Chinese and Foreign Advertisement Characters " is a attempt to human culture development.

The disciplinary system of advertising is composed by the "trinity" of advertising theory,practical advertising and advertising history.

The outdoors advertisement is an essential in the urban street sight circumstance,is the carrier of culture and information,so how to integrate it with the historical city commerce street sight with deeply historical culture,is the emphasesthat the article to discuss.

Since 1990s,although outdoors advertisement has,generally speaking,been on rapid development,it is basically in the period of simple repetition in China.