With the economic globalization and the deepening of cross cultural advertisement and communications,more and more foreign ads are coming into China.

The outdoors advertisement is an essential in the urban street sight circumstance,is the carrier of culture and information,so how to integrate it with the historical city commerce street sight with deeply historical culture,is the emphasesthat the article to discuss.

Since 1990s,although outdoors advertisement has,generally speaking,been on rapid development,it is basically in the period of simple repetition in China.

Plan of outdoor advertisement in city road arrangement;

Landscape of street structure with outdoor advertisement;

The management of outdoor advertisement illumination with urban planning guidances;

This paper studies the positive significance of outdoor advertising to building city images,points out the practical presentation of its damaging of city images,and puts forward the principles and countermeasures of putting up outdoor advertisements based on building a favorable city image.

Problem on translation from Chinese to English in outdoor advertisements and slogans;

This paper makes use of visual theory of mass communication to investigate lots of outdoor advertisements so that visual figure may be formed.

The article discusses the origins of the disorder in current outdoor advertisements and analyzes in detail the countermeasures to put the visual objects___ outdoor advertisements in order, which has strong practical significance in raising the level and functions of a city during the constructing and rebuilding periods, and also waken people s sense of pride.