As the developing of the economic and the rising of people\'s income, traveling is becoming a part of people\'s life and tourism destination image is one of the most important factors that influence people\'s choice.

Because of the flourishing development in tourism and the intensive competition among tourism destinations,tourism destination image has been noticed by tourism researchers and marketing managers.

Attitude theory offers a platformfor the combined study of place image and tourism destination image.

Faced with SARS crisis, beginning with considering the matters that exist in the promotion of tourist destination image, this paper probes into the key role of government and puts forward the dominating fields and dominating measures so as to inspire others.

The logo is the basic corn part in tourist destination image.

Under the background of the competition in tourism market becoming heater and heater,as a new promotion tool,tourist destination image is playing a more important role with the development of modern tourism.

Researches on destination image have gradually become a hot subject in the field of tourism destination marketing since 1970s.

Inspite of broad agreement among scholars regarding the influence of destination image on tourist satisfaction and behavioral intention, little empirical research has been conducted on the level of components of destination image and their direct influence on tourist satisfaction, recommendation and revisit intention.

The relationship of destination image, tourists’satisfaction and loyalty has been the hot topic in the past decades.

The Designing of Internet Tourism Destination Identity System;