Munich Germany International Sports Sullies Exposition is more advantageous than China International Sports Supplies Exposition in terms of exposition holding conception,business opportunity,brand,taste,internationalization,professionalization and commercial ambience.

Development Strategies for Chinese International Sporting Goods Shows;

It used the methods of literature, questionnaire, on-the-spot investigation and interview to review the history of the development of China s sporting-goods fair, and analyzed the effects of joining in WTO and holding the Olympic Games on the sporting-goods fair and the problems existing in the course of the development of it as well.

Promoted by some men of insight,China participated in international fairs for more than twenty times at the end of the Qing Dynasty.

Breakthrough and Transition——A Brief Analysis of the Event of Qing Participating Milan International Exposition in 1906;