1) comparison advertising intensity
比较广告强度
2) Comparative advertisement
比较广告
1.
This paper first introduces the concept and characteristics of meme,then based on the concept of memetics,it analyzes the comparative advertisement in such aspects as advertising form,its types and strategies,hoping to gain a proper position and legal support in advertising .
而比较广告,作为一种特别的商业广告形式,更是备受青睐。
2.
Comparative advertisement has become a competition form adopted by competitors in practice,but the anti-unhealthy competition law has not any response for it.
比较广告在实践中已经成为竞争者广为采用的一种竞争方式,但作为规制市场主体竞争行为的反不正当竞争法却没有对此作出回应。
3.
The comparative advertisement mainly compares its product, service or business with that of its opponent and it often becomes artifice that highly praises its own product, service or business and belittle others .
由于比较广告采用与竞争对手对比经营商品或服务的方法 ,使得比较广告往往成为某些经营者进行不正当竞争的手段 ,表现为抬高自己 ,贬低他人。
3) comparative advertising
比较广告
1.
Discussion on the Legal Control of Comparative Advertising and the Perfection of China s System on Comparative Advertising;
论比较广告之法律规制——兼论我国比较广告法律制度的完善
2.
As a comparative advertising,comparative advertising with the tendency to show off possesses the difference from and similarity to other comparative advertisings.
作为比较广告的一种,攀附性比较广告与其他比较广告相比,有同有异。
3.
Researchers have reached a consensus on the comparative advertising’s concept and its communication effects, the emphases of their recent studies are the functional mechanism of comparative advertising and the relevant factors that influence its communication effects.
比较广告是一种新异但颇具争议的广告形式。
5) advertising intensity
广告强度
1.
Dorfman Steiner Rule points out that advertising intensity is determined by the own price and advertising elasticities of demand, but it doesn t further reveal the decisive factor of the two elasticities, that is product differentiation which further decides advertising intensity.
多夫曼——斯泰勒规则指出广告强度是由需求自价格弹性和需求广告弹性决定的,但是它没有深入揭示决定需求自价格弹性和需求广告弹性的因素。
补充资料：比较广告
比较广告
comparative advertising
比较广告(eomparative advertising)亦称“竞争广告”。通过将自己产品与竞争产品的特性进行比较来宣传、推销自己产品的一种商业广告。其目的在于提高广告产品商标的意识水平。但由于这种广告在比较中常提到竞争对手的商标名称和产品特征，为广告接受者提供过多的信息，有时会引起商标比较的混乱，使效果不太理想。同时，若使用这种广告的方式不谨慎，易引起厂家间的冲突。故这类广告具有效果难预测性。它的优点是为避免不利的比较，生产厂家被迫努力提高产品的质量。 (张玉峰撰马谋超审)
说明：补充资料仅用于学习参考，请勿用于其它任何用途。
参考词条