It puts forward the approaches and channels to construct school motto culture,which shows the soul of college and university culture,conception of new education,classic using of words and study of western school mottos.

In the new historil era, it is essential, in the course of the national education, to abadon the dross and assimilate the essenu of the Chinese traditional family education culture with Chinese feature so as to train and bring up the socialist modernized allround developed successors.

The paper analyses the necessity of intercultural training conducted by transnational corporations to their managing personnels by means of some cases of transnational operations of corporations.

The thesis begins with intercultural sensitivity because the evaluation of it is the very starting point of intercultural training.

Using the theories of Communications and Intercultural Communication, the author mainly discusses the cultural conflicts that multinational corporations are facing in china, the author also revealed the significance of intercultural training to develop intercultural competence and help the multinational corporations overcome these conflicts.

Therefore,how to carry out transcultural training is rather important to modern enterprises.