“Making the past serve the present” should not only lay emphasis on its realistic functions, but also on its potential value.

The theory of value transformation mainly deals with the transformation between potential value and obvious value.

The transformation from potential value to obvious value is an important content of value transformation theory.

From the potential value of mineral resources and its realization, this paper discusses the distribution pattern of resource proceeds among the mining－ rights, proprietary rights, and questions related to evaluation of mining－ rights.

It is thought that a novel situation of production and breeding in rice would be initiated if the potential value of polyploid rice is excavated.

The finding of Customer value especially the customer potential value plays the role in acquiring new customers and keeping old customers.

Being its natural coding, technology existing in the course of design and invention forms its inner values; being its social coding, technology growing in the course of development and production forms its potential values; being its social expression, technology realized in the course of application and popularization shapes its practical value.

Second, main respects were analyzed about the value potentiality of the new architecture.

Study on Value Pattern of Potential Customer for Xi an Kaiyuan Shopping Mall;